Workbooks and Articles
What Is My Path?
A Self-Discovery Guide for Women Contemplating Single Motherhood by Choice
Are you holding a quiet longing for motherhood or another way to express your maternal instinct? And you're unsure if solo parenthood is the right path?
This is a companion for your most personal crossroads.
Created by coach and single mom Jenny Tornow, Is This My Path? A Self-Discovery Guide for Women Contemplating Single Motherhood by Choice is a reflective, emotionally supportive, and deeply practical guide designed to help you explore this question with clarity, courage, and self-trust.
What’s Inside:
6 soulful modules with journaling prompts, mind maps, assessments and embodiment practices
Emotional readiness + logistical self-assessments
A two-week “living the choice” experiment
Alternatives to motherhood
Personal stories, grounding rituals, and space for honesty
Who This Workbook Is For:
Women at a crossroads with motherhood, partnership, or timing
Those exploring solo parenthood via donor conception, adoption, or fostering
Anyone craving a grounded, thoughtful guide
Women giving themselves permission to slow down, stay curious, and make this choice your own
Those seeking a deeper connection to your emotional, practical, and spiritual readiness
📥 Digital PDF | Immediate download | For personal use only | $12
Stop Shoulding on Yourself
How leadership, fear, and internalized expectations almost derailed my growth
Early in my leadership career, after being promoted to manage a team for the first time, I carried a heavy backpack of “shoulds.” And as the fear grew, I piled on more.
I should always have the answers.
I should be stoic and composed.
I should already know how to handle this.
I should push through the exhaustion.
I should be the one who knows the next right step when the team comes to me.
At the time, I believed this was what strong leadership looked like: clear, decisive, and invulnerable. I thought being effective meant being impermeable . . .
“Often, a promotion will be against an entire line of items,” said Jenny Tornow. “But when you’re looking at what e-commerce is offering from an assortment perspective in a particular store compared to the full line, how does the e-commerce system know which of the Valentine’s items went to this store versus that store? A robust planogramming system is one way to feed a planning element into the e-commerce system for awareness of where those promotions are located in the store and what assortment is available to fulfill customer demand."
Omnichannel Retail’s Surge Has Changed Space Planning. Now, It’s Time for Space Planners to Change Omnichannel Retail
(The Association of Retail & Consumer Professionals, February 2025)
Media Mentions
As space projects are fielded and weighed, alignment with a company / category’s business goals is essential. Jenny Tornow, a former retail space planning executive, recommends a rigorous prioritization process, with space projects reviewed on a quarterly basis. Requests strategically aligned to quarterly and annual goals should be prioritized, with non-priority requests considered the following quarter.
Managing Space Planning Requests: Using Structure to Be Strategic
(The Association of Retail & Consumer Professionals, May 2025)
Planogram Compliance is a Pain. Here’s Five Ways to Make it Better.
(The Association of Retail & Consumer Professionals, August 2025)
“Space planners want to know that what they’re building actually works and is trusted,” said Jenny Tornow, a long-time space planning executive. “They are invested in making planograms and floor plans that help stores execute easily, drive the right KPIs and improve customer experience. They want to be partners.”
Planogram Compliance, Part Two: More Reasons for Optimism
(The Association of Retail & Consumer Professionals, August 2025)
As space planning executive Jenny Tornow noted: “If the stores are giving feedback into a void because there isn’t a process or capacity to handle the feedback, then POG compliance is wasted. Because (1) space planners make mistakes, (2) merchants make mistakes, (3) things change in a store and may not make it back to the space planner [in a] timely [manner], (4) shelves / shelf-level equipment may not be available in all stores to execute as planned, or they may not have enough budget to buy everything they are missing.”
Conferences & Panels
2024 - Lean In Circle for Women Leaders, Guest Facilitator: Served as facilitator for a gathering of women leaders, guiding conversation on leadership development and peer support (virtual)
2024 - Career in Space Planning with Texas-area college students: Hosted an informational call for college students exploring careers in space planning, sharing insights from 30 years of retail leadership (virtual)
2024 and 2023 - Kendra Scott Women’s Entrepreneurial Leadership Institute, The University of Texas at Austin, Panelist: Shared insights on leadership and professional development (in-person)
2023 - Category Management Association National Conference (Las Vegas), Panelist: Contributed expertise on the evolving role of space planning, cross-functional collaboration, and the use of analytics to drive retail performance. (in-person)