Workbooks and Articles

What Is My Path?

A Self-Discovery Guide for Women Contemplating Single Motherhood by Choice

Are you holding a quiet longing for motherhood or another way to express your maternal instinct? And you're unsure if solo parenthood is the right path?

This isn’t a checklist.
This is a companion for your most personal crossroads.

Created by coach and single mom Jenny Tornow, Is This My Path? A Self-Discovery Guide for Women Contemplating Single Motherhood by Choice is a reflective, emotionally supportive, and deeply practical guide designed to help you explore this question with clarity, courage, and self-trust.

What’s Inside:
  • 6 soulful modules with journaling prompts, mind maps, assessments and embodiment practices

  • Emotional readiness + logistical self-assessments

  • A two-week “living the choice” experiment

  • Alternatives to motherhood

  • Personal stories, grounding rituals, and space for honesty

Who This Workbook Is For:
  • Women at a crossroads with motherhood, partnership, or timing

  • Those exploring solo parenthood via donor conception, adoption, or fostering

  • Anyone craving a grounded, thoughtful guide

  • Women giving themselves permission to slow down, stay curious, and make this choice your own

  • Those seeking a deeper connection to your emotional, practical, and spiritual readiness

📥 Digital PDF | Immediate download | For personal use only | Introductory rate $27

Stop Shoulding on Yourself

How leadership, fear, and internalized expectations almost derailed my growth

Early in my leadership career, after being promoted to manage a team for the first time, I carried a heavy backpack of “shoulds.” And as the fear grew, I piled on more.

I should always have the answers.
I should be stoic and composed.
I should already know how to handle this.
I should push through the exhaustion.
I should be the one who knows the next right step when the team comes to me.

At the time, I believed this was what strong leadership looked like: clear, decisive, and invulnerable. I thought being effective meant being impermeable . . .

Author: Mike Wilkening, Communications Manager, for the Association of Retail and Consumer Professionals (ARC)

Promotions Present Challenges and Opportunities
In an ideal world, a retailer’s online website syncs with in-store availability. A promotion is promised online, shoppers come in and buy the promoted goods, and everyone on the retailer and supplier side thinks, “Omnichannel really can be something special.”

That said, considerable coordination between retailer technology systems, as well as space planning and in-store execution teams, is needed to make this happen.

“Often, a promotion will be against an entire line of items,” said Jenny Tornow, who recently launched a personal growth-coaching consultancy. “But when you’re looking at what e-commerce is offering from an assortment perspective in a particular store compared to the full line, how does the e-commerce system know which of the Valentine’s items went to this store versus that store? A robust planogramming system is one way to feed a planning element into the e-commerce system for awareness of where those promotions are located in the store and what assortment is available to fulfill customer demand.

“If you don’t have a planning signal, you must wait until there’s a sale of that item in the store to prompt for the e-com system to show that that item is being sold in that store. You have an opportunity cost, when you’re losing sales when you don’t have that signal of what assortment is going to be in that store, which is especially sensitive when you’re talking about seasonal one-time-buy items.”

The promotion opportunity can’t be lost on retailers and suppliers, with online offering the opportunity to amplify awareness and drive shoppers to order. Then, it comes down to making sure the right products are there. As Tornow notes, the advent of more robust space planning systems, with data that can flow into related systems, can provide a significant lift to omnichannel promotional strategies.

Omnichannel Retail’s Surge Has Changed Space Planning. Now, It’s Time for Space Planners to Change Omnichannel Retail